Welcome to Ground Zero Growth. This is the introduction to a podcast about the moments that actually shape careers. Sam Sapp, founder of Lockbaud, sits down with business leaders and professionals to talk about the pivot points, the breakthroughs, and the quiet decisions that put them where they are today. This is episode zero. A place to start.
What You'll Hear
- Why Ground Zero Growth exists and what kinds of conversations to expect
- How Sam approaches interviews and why each guest is hand-picked
- The focus on moments of growth over polished success stories
- What makes the podcast different from the standard business interview format
- Where to listen and subscribe across platforms
Why this podcast exists
Most business podcasts focus on the success stories. The launches, the wins, the fundraising rounds. Ground Zero Growth takes a different angle. The interesting stuff almost always happens before the success. The pivot point. The mentor who said the thing that landed. The failure that turned out to be the lesson. The quiet moment when someone decided to do it differently. Those are the moments this show is built around.
What to expect from the conversations
Each episode features a one-on-one conversation with a business owner, professional, or leader Sam has met along the way. The guests are diverse. Attorneys, accountants, entrepreneurs, farmers, insurance professionals, pastors, Navy veterans, software founders, and more. What they have in common is that they have something worth saying about how they got where they are. Sam asks, listens, and stays out of the way.
Where to find Ground Zero Growth
New episodes drop weekly on Thursdays. Ground Zero Growth is available on Spotify, Apple Podcasts, Amazon Music, and YouTube. Subscribe wherever you listen and bring the show into your week. If a particular episode lands, share it with someone who needs to hear it. That is how these conversations keep going.
About Sam Sapp
Sam Sapp is the founder of Lockbaud, a managed IT company based in Kansas City. He hosts Ground Zero Growth and is the author of Standing on Shoulders: From Fleas and Failure to Building a Culture of Service in Tech. About Sam